Senior Growth Marketing Specialist
Marketing & Communications, Sales & Business Development
India
Posted on Oct 19, 2026
What We Are Looking For
Experience
- 6-8 years of hands-on experience across B2B growth marketing, content marketing, digital demand generation and integrated campaign execution.
- Evidence of personally executing campaigns end to end rather than only coordinating agencies or specialist teams.
- Hands-on experience running and optimising LinkedIn Ads and Google Ads, including audiences, budgets, creative testing and conversion improvement.
- Experience working in a fast-moving B2B SaaS, MarTech, analytics, search or enterprise software environment.
Growth and Content Capabilities
- Exceptional writing and editing skills, with the ability to create commercially strong content from complex inputs.
- Ability to apply an existing positioning framework without needing to own company-level positioning strategy.
- Strong campaign judgment across audience, offer, message, creative, channel and conversion path.
- Ability to review the work of writers and junior marketers and provide specific, constructive feedback.
Measurement and Commercial Thinking
- Working knowledge of GA4, CRM reporting, UTMs, attribution and funnel metrics such as CPL, lead quality, meetings, opportunities and pipeline.
- Ability to interpret performance data, identify the real constraint and translate insights into clear next actions.
- Understanding of B2B sales cycles and the relationship between marketing activity, lead quality and revenue outcomes.
Core Competencies
- Strong communicator: Clear, credible and commercially sharp across written and verbal communication.
- Hands-on operator: Comfortable moving from strategy to execution without waiting for constant follow-up.
- Structured owner: Able to manage stakeholders, timelines and several parallel deliverables with reliable follow-through.
- Growth-minded: Curious, analytical and disciplined about testing, learning and improving performance.
- Collaborative partner: Works effectively with Sales, content, design, video, product and external specialists.
Nice to Have
- Experience with AI, GEO, SEO, search, MarTech or analytics products.
- Exposure to account-based marketing, enterprise sales cycles and India-US GTM motions.
- Hands-on experience with HubSpot or a comparable CRM and marketing automation platform.
- Experience turning product, customer or market data into credible reports, case studies and campaigns.